Month: September 2017

Articles and information on commercial litigation, business disputes, real estate litigation. Call (954) 440-0901, (561) 406-0440, (813) 510-5800

Florida Business Litigation: Misleading Advertising—An Under-Utilized Business Litigation Claim

September 26, 2017

By: Justin C. Carlin, Esq.

In our capitalistic society, consumers are frequently exposed to advertisements for products and services. Unfortunately, advertisers sometimes make false claims or promises in their advertisements to mislead consumers into purchasing their products or services. For example, these advertisements may falsely tout amazing, “wholesale prices,” or extraordinary health benefits to be gained from the use of a product, thereby luring the consumer into purchasing the product or service on false pretenses. If you, as a consumer, have been misled by a business advertisement, then you may have a legal claim for money damages against the advertiser for misleading advertising. See generally § 817.41, Fla. Stat. (2017). READ MORE